About Mae
Mae Gerhart is a CPA and CFO who helps women founders build financial structure that supports growth.
She works with multi-6 and 7-figure business owners who want more clarity in their numbers, more confidence in their decisions, and a stronger framework for the business they’re building.
After years in corporate finance, Mae saw how often traditional financial support focused on the business in isolation. Her work now takes a different approach: one that considers the business, the goals behind it, and the life it is meant to support.
Her approach
Mae believes financial strategy should be practical, thoughtful, and aligned.
Her work is grounded in structure, clarity, and long-range thinking. She helps clients understand what is happening financially now, what needs attention next, and how to make decisions with a broader view in mind.
That means looking beyond tax season or short-term fixes. It means creating a financial approach that supports the season of growth a business is in and the future its owner is building toward.
What shapes her work
Mae brings both technical expertise and a nuanced approach to the table. In addition to her CPA and CFO background, she values the tools and practices that help people better understand how they make decisions, lead, and grow.
Her perspective is informed by a commitment to self-awareness, strategic thinking, and building a business with intention.
Why she does this work
Mae’s work is rooted in the belief that women founders deserve financial support that feels clear, intelligent, and usable in real life.
She is most energized by helping clients move from uncertainty to structure, so they can make better decisions, lead with more confidence, and build businesses that create real freedom.
Her goal is simple: to help you build a business that works with your life, not against it.
Ready to find the right fit?
Start with a Foundation Call and get matched to the level of support that fits your business and your life.